Arkansas Artists Work Enrichment, or AAWE was a project I founded in 2017 while working at Ashby St. Outdoor, an outdoor billboard marketing company. AAWE hosted Arkansas based artists work on billboards around the Northwest Arkansas area in order to promote local arts and culture in the Arkansas region. AAWE hosted many artists including Danny Baskin, who curated the 2017 showcase. AAWE also promoted the works by: Ashley Byers, Linda Lopez, Chrystal Seawood-Miller, Cynthia Post Hunt, Mik Hoffman, Ellis Gardner, John Salvest, and Dayton Castleman.
Dedicated to promote the arts in Arkansas, by hosting local artists on large scale billboards throughout the region, AAWE gave the community an open view of the talented artists in our communities and also provided an enrichment of the environment through contemporary art. People that are unable or unaccustomed to visiting museums or galleries in order to view artworks were able to see some of the most talented voices in our area on their daily commute. It allowed a truly inclusive and shared art experience in the community.
While working on AAWE, I designed the brand, web design, marketing material, and directed the social media content.